JPMorgan to enable crypto purchases via credit cards in Coinbase tie-up

U.S. banking giant JPMorganpartnered withCoinbaseon Wednesday to allow customers to fund their wallets using its Chase credit cards and buy cryptocurrency on the exchange starting in fall 2025.

Once viewed warily by traditional financial institutions, the digital assets industry hasgained enough tractionamong consumers and investors thatlarge banks are now entering the space.

From custody services to card-linked purchases, financial heavyweights are increasingly offering crypto-related products and mulling new use cases for the tokens, signaling how far the once-nascent market has matured.

The cryptocurrency market recently toucheda $4 trillion valuationand is expected to grow further as regulatory clarity in major markets such as the United States drives broader adoption.

Starting in 2026, Chase customers will be able to redeem credit card reward points for USDC, a U.S. dollar-pegged stablecoin, and directly link their bank accounts toCoinbaseto fund crypto purchases.

Coinbaseshares rose 3% in morning trading, after the partnership was announced.

Stablecoins are a type of token designed to shield users from price volatility and are widely used as a bridge between traditional finance and digital assets.

With rising demand for low-cost, instant transactions, stablecoins are poised for rapid growth as adoption spreads across payments, trading and emerging financial platforms.

“Crypto adoption is set to acceleratefollowing the passageof the GENIUS Act,” BCA Research said in a note. “Companies across the crypto ecosystem are well-positioned to benefit from digital asset growth and price appreciation.”

Earlier this month, PNCsaidit was working withCoinbaseto offer crypto trading to the bank’s customers.

Coinbaseshares have surged around 50% so far this year, giving the crypto exchange a market value of about $95 billion, through previous close.

The company recentlysecured a spotin the benchmark S&P 500 index, in a milestone for the industry.