Cellecor Gadgets share price climbed 8% during Friday’s trading session following the company’s announcement of its expansion into the South Indian market via strategic partnerships with BIG C Mobiles Pvt. Ltd. and PAI International Electronics Limited. This initiative enhances Cellecor’s offline presence in a region known for its dynamic and high-growth potential in consumer electronics, as stated by the company in a filing to the exchange.
The company announced in its exchange filing that this partnership will allow Cellecor products to be available in over 250 stores operated by BIG C Mobiles Pvt. Ltd. across Andhra Pradesh and Telangana.
With an annual revenue of ₹1,500 crore, BIG C has established strong consumer trust and a significant presence in the southern region, making it a suitable partner for Cellecor to target a projected ₹70 crore in annual business.
Furthermore, PAI International Electronics Limited, which operates 250 stores in Karnataka, Tamil Nadu, and Kerala and generates an annual revenue of ₹2,040 crore, offers a robust regional presence and a varied customer base. Through this collaboration, Cellecor expects to gain an additional ₹50 crore annually, enhancing its reach in both urban and semi-urban areas.
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