It’s not just you — cyberattacks are becoming more common. According to the Identity Theft Resource Center, companies and organizations reported 3,322 data breaches in 2025, a massive 79% uptick since 2020. The exposure of personally identifiable information (PII) resulted in nearly 279 million notifications being sent to U.S. consumers that year.
The financial toll of cyberattacks is climbing, too: The average cost of a data breach in the United States reached a record $11.5 million in 2025, according to data from IBM.
Having your information exposed in a data breach can significantly increase your risk of identity theft and financial fraud. Here’s what you need to know about data breaches and how you can protect yourself both before and after they happen.
What is a data breach?
A data breach is a security incident in which sensitive information is accessed or disclosed without authorization. Given the volume of data kept on file, that can include:
- Full name and date of birth
- Address, email and telephone numbers
- Social Security number
- Driver’s license, passport or other ID
- Credit card and bank account details
- Credit history and loan information
- Usernames, passwords and security questions
- Multi-factor authentication backup codes
- Medical records and prescription history
- Employee ID, salary information and W-2s
- Browsing history and IP addresses
- Biometric data (fingerprints, facial scans) and digital signatures
A single data breach can expose millions of sensitive personal records, leading to widespread fraud or identity theft. According to the Federal Trade Commission, there were almost 500,000 reports of identity theft in the second quarter of 2026 alone.
Data breaches can happen for several reasons, including:
- Cyberattacks, such as hacking, ransomware or malware infections.
- Phishing scams, where employees or customers are tricked into revealing login credentials.
- Insider threats, including employees who intentionally or accidentally expose data.
- Lost or stolen devices, such as laptops or smartphones containing unencrypted information.
- Security flaws, like improperly secured cloud databases or software vulnerabilities.
- Human error, such as a company mistakenly releasing private information.
Take action to protect your identity
Offers in this section are from affiliate partners and selected based on a combination of engagement, product relevance, compensation, and consistent availability.
Plans from $10 to $32 per month, billed annually
Protects against identity theft, fraud, spam calls and websites, viruses and malware. Offers three-credit-bureau monitoring, VPN, dark web monitoring, password manager, email aliases and instant credit lock.
Laws in all 50 U.S. states and Washington, D.C. require companies that have suffered a data breach to notify affected customers. Most states also require companies to notify the state’s Attorney General or a designated state agency if a certain number of residents are affected
According to tracking data analyzed by Law360, more than 3,000 data breach-related lawsuits were filed in the U.S. in 2025,most of which were class-action suits. That’s approximately double the volume seen in 2024.
Most complaints allege affected companies failed to adequately safeguard personal information or notify affected customers in a timely manner.
What should you do if your information is exposed in a data breach?
Just because your data was compromised in a cybersecurity incident doesn’t automatically mean your identity has been stolen and used to commit fraud. But it increases the likelihood considerably, which is why companies are required to send data breach notices.
The notice should explain when the breach occurred, what information may have been exposed, and what steps the company recommends affected customers take. It may also offer identity theft protection services and/or financial compensation for losses due to the breach or time spent restoring your identity.
After receiving a notice, verify the breach through an official source, such as the company website or a trusted news outlet. Hackers have learned to exploit the public’s anxiety about cybersecurity failures to trick people into revealing personal data.
Signs of a data breach scam may include:
- Demands for immediate action
- Directions to click on suspicious links
- Communication from generic domain names
- Requests for gift cards, peer-to-peer payments or cryptocurrency to restore your account
If you have verified the notification is authentic, understand what information was exposed and what resources are being offered.
If you suspect your information is at risk, you should:
- Freeze your credit reports: Freezing your credit reports with Equifax, TransUnion, and Experian prevents anyone from opening new accounts, such as credit cards or loans, in your name until you unfreeze them. You can contact the credit agencies yourself, or sign up for Aura, an identity monitoring service that will freeze your accounts for you. It also includes a password generator, email aliases, a VPN, robocall filters and malware protection.
Aura
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Cost
Kids: $13 per month or $10 per month billed annually; Individual: $15 per month or $12 per month billed annually; Couple: $29 per month or $22 per month billed annually; Family: $50 per month or $32 per month billed annually
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Standout features
Protects against identity theft, fraud, spam calls and websites, viruses and malware. Offers three credit bureau monitoring, VPN, dark web monitoring, password manager, email aliases and instant credit lock.
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Identity theft insurance
All plans include at least $1 million and white-glove fraud remediation
Pros
- 14-day free trial
- Family plan includes up to 5 adults and an unlimited number of kids
- Discount if you buy an annual plan
- Up to $1 million to cover losses or expenses related to identity theft
Cons
- Doesn’t monitor social media accounts
- Annual plans can only be canceled in the first 60 days for a money-back guarantee
- Change your passwords: Even if your passwords weren’t exposed, create new, unique ones. The best passwords include special characters, upper- and lowercase letters, and numbers, and have nothing to do with your identity or the account or service.
A password manager like Keeper or Dashlane can create secure ones for you, and add features like dark-web monitoring and email masking.
Keeper
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Cost
Keeper Free: $0; Keeper Personal Plan: $1.79 per user per month; Keeper Family Plan: $3.83 per month; Business Starter Plan: $7.00 per month.
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Standout features
Allows importing from other password managers, adjusts auto-fill preferences for individual websites and allows for one-time password sharing
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Offers free version
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Availability
Available for web, desktop, and mobile devices.
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Security features
Keeper uses a zero-knowledge approach, government-standard AES-256 encryption, supports multi-factor authentication and biometrics, and performs quarterly third-party security penetration testing
Pros
- Helps you securely share passwords and files
- Offers unlimited password storage
- Supports fingerprint and Face ID login
- Password strength report
Cons
- Free version is limited to one mobile device
- Less intuitive Interface
- Dark web monitoring and file storage are only available on paid plans
Dashlane
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Cost
Premium: $5.42 per month; Friends & Family: $8.13 per month; Business: $8.00 per month; All prices are per month with annual billing selected.
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Standout features
The premium plan provides access to VPN, password health checker and dark web monitoring and users can securely store sensitive documents.
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Free version
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Availability
Available for web and mobile devices.
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Security features
Dashlane uses a zero-knowledge approach, government-standard AES-256 encryption and multi-factor authentication. Dashlane supports biometrics and has passed third-party security audits.
Pros
- VPN comes with the basic subscription
- Dark web monitoring
- Real-time scam protection
- Password manager has a 14-day free trial.
Cons
- No free tier
- More expensive than some competitors
- Lacks desktop app
- Annual billing only
- Place a fraud alert on your credit reports: Contact the credit bureaus to request a fraud alert, which tells lenders to verify your identity before opening any new accounts.
- Be on the alert for phishing emails, messages or phone calls: Bad actors may target you for a phishing scam, getting you to click an unsecured link that collects more sensitive information.
- Enroll in identity theft protection: Identity theft protection services include a variety of services, including virus protection, password managers and credit monitoring. Norton Advantage with LifeLock 360 is one of our top picks, offering alerts for bank and credit card activity, dark web monitoring, security for up to 10 devices and up to $1.2 million in insurance coverage.
LifeLock™
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Cost
Core: $10.42/month paid annually or $12.49/month; Advanced: $16.67/month paid annually or $19.99/month; Total: $29.17/month paid annually or $34.99/month
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Identity theft insurance
Up to $1 million for lawyers and experts; up to $25,000 to $1 million each for stolen funds reimbursement and personal expense compensation
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Credit monitoring
The Advanced and Total plans monitor your Experian, Equifax and TransUnion credit reports; the Core plan monitors Equifax and TransUnion.
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Mobile app
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Family plan
Pros
- Choose between multiple individual and family plans
- All plans provide identity theft insurance
- Norton 360 software is integrated into some plans, offering protection against viruses, spyware, malware and other online threats for up to 5 PCs, Macs and Android devices
Cons
- You receive less identity theft insurance coverage with the core plan
- Core and Advanced plans lack some alerts, like bank account takeover alerts and 401K/investment account alerts
- Core plan only monitors one credit bureau monthly
How to be on the alert for identity theft
Whether or not you receive a notification of a data breach, you should review your credit reports for signs of suspicious activity at least once every few months.
- Your credit card company or bank may provide updated credit score information for free.
- Get free copies of your reports from each of the three major bureaus at AnnualCreditReport.com.
- For regular updates on all three reports, consider subscribing to a paid identity theft protection service like PrivacyGuard® or Experian IdentityWorks℠.
PrivacyGuard®
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Cost
$9.99 to $24.99 per month
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Credit bureaus monitored
Experian, Equifax and TransUnion
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Credit scoring model used
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Dark web scan
Yes, for Identity and Total Protection plans
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Identity insurance
Yes, up to $1 millionfor Identity and Total Protection plans
Experian IdentityWorks℠
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Cost
Basic: Free; Premium: 7-day trial, after $24.99 per month; Family: 7-day trial, after $34.99 per month
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Credit bureaus monitored
1-bureau credit monitoring, alerts and reports: Experian, with Basic plan only and 3-bureau credit monitoring, alerts and reports: Experian, Equifax and TransUnion®, with Premium and Family plans only
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Credit scoring model used
FICO® Score 8, with all plans
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Dark web scan
-
Identity theft insurance
Yes, up to $1 million with all plans
*Identity Theft Insurance underwritten by insurance company subsidiaries or affiliates of American International Group, Inc. (AIG). The description herein is a summary and intended for informational purposes only and does not include all terms, conditions and exclusions of the policies described. Please refer to the actual policies for terms, conditions, and exclusions of coverage. Coverage may not be available in all jurisdictions.
What should you do if your identity has already been stolen?
There are several steps to follow if you believe that someone is using your identity:
- Contact your bank, credit card issuer and other financial institutions to report any fraudulent activity, secure your accounts and dispute any unrecognized charges.
- Report the incident to the Federal Trade Commission. Depending on the nature and extent of the fraud, you may need to notify law enforcement.
- Freeze your credit reports if you haven’t done so already.
FAQs
Does a data breach mean someone is using your identity?
No, but it does mean someone might have your personally identifying information (PII), such as your name, address, email address, and phone number. Hackers can then use that data to try to steal your identity through phishing attempts, imposter scams or other means.
How do I know if I’ve been affected by a data breach?
Companies are required to notify affected individuals after uncovering certain security incidents, although the types of breach that require notification and the timeline may vary. You may also notice unfamiliar account activity, charges you didn’t make or password reset emails you didn’t request.
How can I protect myself from a data breach?
Giving your PII to a business means giving up a certain amount of control over who has access to it. While you can’t stop a bad actor from hacking into a company’s system, you can be thoughtful about the companies you do business with and what information you share with them. Ultimately, the best defense is remaining alert to identity theft and responding quickly. A credit monitoring service can alert you to unusual activity or signs of identity theft, and many provide assistance to restore your identity if it’s been compromised.
What’s the difference between credit monitoring, identity monitoring and identity theft protection?
Credit monitoring alerts you to changes on your credit reports, such as a new account or a hard inquiry. Identity monitoring goes a step further by watching for signs your personal information is being misused. Identity theft protection typically combines both with identity restoration services and insurance to cover recovery expenses if your identity is stolen.
Why trust CNBC Select?
At CNBC Select, our mission is to provide our readers with high-quality service journalism and comprehensive consumer advice so they can make informed financial decisions. Every cybersecurity article is based on rigorous reporting by our team of expert writers and editors. While CNBC Select earns a commission from affiliate partners on many offers and links, we create all our content without input from our commercial team or any outside third parties, and we pride ourselves on our journalistic standards and ethics.
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Editorial Note: Opinions, analyses, reviews or recommendations expressed in this article are those of the Select editorial staff’s alone, and have not been reviewed, approved or otherwise endorsed by any third party.
